STRATEGY, DIGITAL & TECHNOLOGY ADVISOR
Hi! I'm
Andrea L. Rasmussen
Strategy & Growth Advisor | Digital & Data Transformation | Generative AI | CHIEF | Coach
Learn my passions, personality, the best advice I’ve ever gotten, the change I’d like to see in the world, y personal mission and motto…and more!
She Evolves
Mary’s area of expertise is finding the right balance in managing personal life and career.
Entegys
Alexandra is great motivator and tasks organizer – let us guide you in building your career.
Savvy Case Method
Tom is experienced educator and businessman – let Tom guide you in the process of building your career.
Experience
July 2017 – Present
CHIEF
DC Founding Member
Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
Publicis Sapient
Digital Transformation Strategy, Associate Managing Director
• Digital Strategy Roadmap.
• Agile at Scale.
• Data and Digital Products.
• Digital Strategy Roadmap.
Mastercard Data & Services
APT Vice President & Mastercard Data & Services Delivery Attache
I joined APT after 15+ years of management consulting to apply my Consumer & Retail expertise to predictive analytics SaaS platform clients and elevate relationships from the Director level to the C-suite level. I grew APT’s consumer and retail business by directing 9 consulting teams (40+) in selling and delivering SaaS platform and predictive analytics insights based on transactional and customer data.
About
Andrea L. Rasmussen
I work side-by-side with Executive Teams of Fortune 500 and PE/ PortCo’s to define the problem, create options, prioritize initiatives, build the business case, and implement solutions to their most critical challenges and opportunities. I integrate strategy, deep capability expertise, a test-and-learn mindset, and the drive and enthusiasm to motivate organizations to move fast and achieve results.
My 15+ year background in strategic consulting grounded me in a broad set of capabilities, including business transformation, go-to-market strategies, sales and marketing, consumer insights, M&A, PMI, due diligence, organizational design, and process improvement,
My skill set evolved as the environment changed – increased technology, digital and data innovation and usage, changing consumer demands, and new operating models., I recently spent five years leading data scientist teams and clients through rapid test-and-learn initiatives and designing digital transformation strategies and implementation. Undoubtedly, companies are at different points of need and maturity for digital and data skills. However, combining these domains with fundamentals has allowed me to move between less mature companies and digitally native players seamlessly.
Strategy and technology will only become further intertwined in the future – shaped rapidly, built flexibly, and implemented iteratively to future-proof businesses. I believe in the 10/20/70 model of 10% algorithm, 20% technology, and 70% people process and decisions. Speed and constant change will be the hallmarks of leading companies.
My industry experience includes Consumer Goods, Retail, Industrials, Luxury, Private Equity, and Healthcare. I have served clients across five continents. I’ve served 22 Fortune 100 (2021) throughout my career.
I’m proud to have lifelong clients and a following of mentees and colleagues.